An extremely interesting talk about “Exploring Mediatech in Egypt…initial investments” took place at Investia Group and Malaikah’s annual Iftar.

The session shed light on how media technology encompasses digital tools, platforms, and systems from smartphones to AI that have revolutionized how content is created, distributed, and consumed, shifting media from the traditional broadcast to user-generated, and personalized digital experiences. Key advancements include streaming, social media, and real-time global, interactive communication. The rise of the internet in the 1990s transformed computers into mass media tools for social networking and entertainment then came the next step where consumption has moved from print to digital, with streaming services like Netflix etc..changing content delivery.

Panelists also delved into the fact where modern media allows users to be both creators and consumers, enabling, for example, the sharing of original content on platforms like TikTok and Instagram etc…then the evolving AI and data integration since 2010 that has enabled intelligent content recommendations and automated editing, while big data helps optimize content production.

A big shout out to the amazing panelists Loay El-Shawarby, Mustafa Sharara, and Moataz Kotb as speaker and moderator of the talk.