Malaikah, held its monthly interactive session entitled: “Exploring MediaTech in Egypt: Initial Investments”

The esteemed panelists, Malaikah members and guests came together to discuss the vital role and impact of media tools on our daily life and society in general.

Panelists also delved into the concept of Micro Drama and whether it is the future of TV drama content in this era. The landscape of media consumption in Egypt is currently experiencing a rapid shift with the introduction of vertical micro-dramas (MD), a format characterized by 1-5 minute episodes optimized for mobile viewing that originated in China. This trend is rapidly gaining demand in the MENA region, with Egypt positioned as a key market for producing original, high-quality, Arabic-language short-form content.

The extremely interactive discussion also highlighted the views of the investors attending the session, whether investing in this important sector is attractive or risky. Emphasizing the need to balance innovation with regulatory frameworks, while addressing challenges such ethical considerations were also among the points highlighted during the session.

A huge shout out to our amazing panelists Eng. Amr Koura, CEO, Arabia Media Ventures, Mr. Adly Thoma,

Founder, CenimaTech, Chairman & CEO, Gemini Africa, Mr. Khaled Zaki, CEO, Minly, Mr. Mustafa Sharara, Co-Founder & CEO, Excuse My Content & SYNC School and Eng. Sherif Iskander, TMT Expert, Technology Media & Telecom Expert who moderated this amazing session.