“Malaikah”, held its monthly interactive session entitled: “Is Sports the Next Big Investment Goldmine or a Risky Game”

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The esteemed panelists, Malaikah members and guests came together to discuss the development of the sports sector and the new vital role it is currently playing in taking part in shaping the economy of the country.

Panelists highlighted the fact that sports sector in Egypt is currently experiencing significant growth, with investments exceeding EGP 40 billion between 2018 and 2022 with further plans to invest LE 30 billion from the private sector alongside LE 15 billion from the state. Key areas include infrastructure development, sports tourism, and localizing sports manufacturing, with the goal of increasing sports’ contribution to GDP to 3% by 2032.

Eng. Samir El Alaily, Chairman, Malaikah shared his views presenting examples from countries within the region, as well as highlighting few numbers and indicators portraying the opportunities and the challenges from the investors points of views.

Egypt is leveraging its climate and facilities to promote sports tourism, including football, Padel, tennis, and other sports, which boost local businesses.

The extremely interactive discussion also highlighted the views of the investors attending the session, whether investing in this arising sector is attractive or risky.

A huge shout out to our athletes and amazing panelists Mr. Ismail Seddik, CEO, JPadel Sports Co., Ms. Marwa Elwany, Director of Sports Development, Misr Italia Properties, Ms. Nada Zaher, CEO, Grid Sports, Ms. Karma Sherif, Accounts Coordinator at Connection Marketing Ventures and Mr. Loay El Shawarby, Principal at El Shawarby Attorneys at Law, who moderated this amazing session.

An extremely interesting talk about “Exploring Mediatech in Egypt…initial investments” took place at Investia Group and Malaikah’s annual Iftar.

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The session shed light on how media technology encompasses digital tools, platforms, and systems from smartphones to AI that have revolutionized how content is created, distributed, and consumed, shifting media from the traditional broadcast to user-generated, and personalized digital experiences. Key advancements include streaming, social media, and real-time global, interactive communication. The rise of the internet in the 1990s transformed computers into mass media tools for social networking and entertainment then came the next step where consumption has moved from print to digital, with streaming services like Netflix etc..changing content delivery.

Panelists also delved into the fact where modern media allows users to be both creators and consumers, enabling, for example, the sharing of original content on platforms like TikTok and Instagram etc…then the evolving AI and data integration since 2010 that has enabled intelligent content recommendations and automated editing, while big data helps optimize content production.

A big shout out to the amazing panelists Loay El-Shawarby, Mustafa Sharara, and Moataz Kotb as speaker and moderator of the talk.

Malaikah, held its monthly interactive session entitled: “Exploring MediaTech in Egypt: Initial Investments”

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The esteemed panelists, Malaikah members and guests came together to discuss the vital role and impact of media tools on our daily life and society in general.

Panelists also delved into the concept of Micro Drama and whether it is the future of TV drama content in this era. The landscape of media consumption in Egypt is currently experiencing a rapid shift with the introduction of vertical micro-dramas (MD), a format characterized by 1-5 minute episodes optimized for mobile viewing that originated in China. This trend is rapidly gaining demand in the MENA region, with Egypt positioned as a key market for producing original, high-quality, Arabic-language short-form content.

The extremely interactive discussion also highlighted the views of the investors attending the session, whether investing in this important sector is attractive or risky. Emphasizing the need to balance innovation with regulatory frameworks, while addressing challenges such ethical considerations were also among the points highlighted during the session.

A huge shout out to our amazing panelists Eng. Amr Koura, CEO, Arabia Media Ventures, Mr. Adly Thoma,

Founder, CenimaTech, Chairman & CEO, Gemini Africa, Mr. Khaled Zaki, CEO, Minly, Mr. Mustafa Sharara, Co-Founder & CEO, Excuse My Content & SYNC School and Eng. Sherif Iskander, TMT Expert, Technology Media & Telecom Expert who moderated this amazing session.

“Malaikah”, held its monthly interactive session entitled:“The Infrastructure of Trust: How Technology is Rewiring Finance, Access & Growth in the Middle East”

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The esteemed panelists, Malaikah members and guests came together to discuss the increasing data reliability for faster financial decisions, as well as enabling cross-bank or cross-institution automation.

Panelists also discussed ways of improving investor visibility and onboarding, also using AI to reduce friction, cost, and risk.

The dialogue emphasized the need to balance innovation with regulatory frameworks, while addressing challenges such as data bias, infrastructure gaps, and ethical considerations. Mobile technology, open-source tools, and AI-as-a-service were highlighted as accessible solutions for Egypt’s financial institutions.

A huge shout out to our amazing panelists:
Dr. Mohamed Fahmy Founder & Managing Partner iVolution AI & member of Malaikah Mr. Ahmed Osama, Head of AI & Analytics at Banque Misr, Mr. Mohamed Hossary, Founder & CEO of PEND, and Mr. Ahmed Kenawy, Business Development & Non Financial Services Supervisor, NBE who spoke and moderated the session

“Malaikah”, held its monthly interactive session entitled:

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“Bridging Banks and Fintechs: How AI is Redefining Client-Centric Financial Services”

The esteemed panelists, Malaikah members and guests came together to explore the role of Artificial Intelligence (AI) in shaping the future of Egypt’s banking and financial sectors. Discussions focused on how AI can drive efficiency, enhance risk management, and promote financial inclusion by improving access and service delivery, especially for underserved populations. The importance of adopting focused, locally relevant AI strategies was a central theme.

The dialogue emphasized the need to balance innovation with regulatory frameworks, while addressing challenges such as data bias, infrastructure gaps, and ethical considerations. Mobile technology, open-source tools, and AI-as-a-service were highlighted as accessible solutions for Egypt’s financial institutions. The event marked a key step toward building a smarter, more inclusive financial ecosystem in Egypt.

A huge shout out to our amazing panelists H.E. Dr. Ahmed Darwish, Chairman, AMDarwish.com & Egypt’s Former Minister of Administrative Development, Dr. Mohamed Fahmy – Founder & Managing Partner iVolution AI & member of Malaikah, Mr. Ahmed Osama, Head of AI & Analytics at Banque Misr and Mr. Moataz Kotb, Managing Partner, Cultark & board member of Malaikah.